Display apparatus



Feb. 2l, 1950 F. R. RAMBO ETAL DISPLAY APPARATUS Filed Dec. 26, 1945 kw. w N T E E NOG O EN @T mMA r MF i Patented Feb. 21, 1950 UNITED*v STATES Y OFFICE "2,498,297 y y DISPLAY APPARATUS Francis Ralph Ramto anaMchael Angelo, 'san Jose, Calif., assign'ors to Muiison Label Co., Inc., San Jose, Calif., a'corporatio'n o'f California. Application December 26, 1945, ySerial No. 637,244

This invention .relates to devices for displaying labels for containers and the like, and particularly Yfor displaying strip labels of the wraparound type for cans and boxes.

It is an object of the .invention to provide a device for displaying labels, before they are applied to a container, in such a mannerthat any part of the label may be observedsubstantially as it would appear when applied. This is a great advantage to a label salesman and to a prospective customer, who can quickly see what lthe label l.would look like on the goods. More specific ob- -J'ects and advantages of theinven-tion will appear from the following specication and the accompanying drawing, in which:

Fig. 1 is a plan view of vthe device embodying the invention, showing a label associated therewith for display;

Fig. A-2 is an end View of the device .shown -in lIig. l, the thicknesses of the'parts being exaggerated for greater clarity;

Fig. 3 is a side view `of the device shown in Fig. 1, the thicknesses of the parts again being exaggerated for clarity; and "f" ignfl is a side viewsim'ilar to Fig. 3,*but with a masking or cover sheet moved to display a different portion of the label than can be seen with the cover sheet in the iiat position illustrated in Figs. 1 to 3.

Referring to the drawing, a base or support I0, that may be formed from cardboard, fiberboard, or any other rigid sheet material, provides an elongated, rectangular, label-receiving surface I I preferably longer and wider than a label to be displayed. A transparent sheet I2,that may conveniently ybe made of cellophaneorthe like, is mounted on the label-receiving surface II in such a manner as to permit a sample label I5 to beslid between the support Ill and the transparent sheet.l This may be accomplished by folding opposite edges I3 and I4 of the transparent sheet I2 back against the body of the sheet as shown in Fig. 2 and by securing the folded under edges to the label-receiving surface of the support with any, suitable adhesive. l

The transparent sheet I2 ls preferably the same length as the label I5, and enough wider to permit the transparent sheet to be secured to the support I0 in the manner described while providing av pocket between the transparent sheet and the support of sufficient width easily to accommodate the label. A notch I6 maybe provided ln one end of the transparent sheet I2 to enable one employing the device to grasp the label with his ngers for withdrawing it from the pocket after it has been displayed.

2 Claims. (01535453)v 2 A'rectangular, opaque, 'exible masking sheet or cover` sheet I9,prefera'bly the same 'size as the support I,`is'hingedly mounted at'one end 2Il'to the support I0 `adjacent the end of the transparent sheet I2 Vopposite the notch It therein.

Any suitablemeans, such as an adhesivamaybe lemploy-ed for hingedly 'mounting the cover sheet *on vthe support provided only that the meten-a1 of the cover sheet is flexibleleno'ug'h to permitit to be bent sharply for swinging the body of 'the sheet vinto 'and out vof superposed vrelation with a distance equal to the diameter or width yof a container '(such as a'tin can lor a box)l adapted to receivethelabel, and transversely of the 'cover sheet-a distance approximating the Width of the Vlabel I5. This window `is bordered by a representation on the Asheet I9 of the 4outlines of one -panel of the container.

The device shown inthe drawing is one par- "tlcularly Vv'designed for ydisplaying vaalabe'l "as it would appear when wrapped around a conventional tin can, and the window in the cover sheet I9 is bounded by parallel edges 22 and 23 and by oppositely curved elliptical edges 24 and 25 that define an opening having the same size and configuration as an isometric prole of the cylindrical wall of a can. The exposed surface of the cover sheet, when it is superposed over the label I5, has depicted thereon adjacent the elliptical edges 24 and 25, respectively, isometric representations of the top 26 and bottom 2'I of a can. With a portion 28 of the label I5 visible through the window 2| and the transparent sheet I2, the top and bottom representations 26 and 21 are disposed so as to give the illusion of the label applied to a can. All the other parts of the label design beyond the window 2|, shown in dotted lines in Fig. l, are obscured by the opaque cover sheet. By flexing the'cover sheet I9 in an upward direction adjacent its hingedly mounted end 2D and by sliding the window portion 2| thereof along the label from one end thereof to the other, as indicated in Fig. 4, any part of the label may be viewed substantially as it would appear with the label applied to a can.

In displaying a box label the isometric representation of a box will. .be' l printed or aiiixed to the cover sheet I9 with `its main panel out out to show the label through the opening.

Obviously, if desired, more than one portion of a label can be displayed at one time by providing a plurality of similar windows 2 I in spacedapart relation along the length of the cover sheet I9.

To employ the above described device for displaying a label, the cover sheet I9 is first swung away from the support I to uncover the transparent ysheet I2. Afterinserting the label under the transparent sheet, the cover sheet is swung back into superposed relation with respect to the transparent sheet and the label. One view of the label is thereby presented, as illustrated in Fig. 1. Then, by ilexing the cover sheet and moving the window portion thereof in the manner described above, all parts of the label may be viewed substantially as they would appear with the label applied to a can while rotating the can to expose all sides thereof.

As will be apparent from the foregoing, the described embodiment of the invention may'readily be modified for displaying various types of labels and package wrappers as they would appear on any type of container. It will also be apparent that numerous structural modifications of the device may be made while employing the features constituting the gist of the invention. Therefore, it is intended that the following claims shall cover all such modifications as fall within the natural scope thereof.

1. A device adapted to display while in the flat continuously selected portions of a whole label so as to permit viewing of the label as it would appear applied to Va cylindrical container, comprising means for supporting a label in a substantially flat position, a ilexible opaque member overlaying said means and said label, said member -having one of its ends near and parallel to an end of said label secured to said supporting means and having its other end unsecured, said member also having a cut-out near its unsecured end, said cut-out being of a size about equal to the height and diameter of the container for which said label is intended, whereby in viewing said label through said cut-out, said flexible member may Y.

be buckled as said cut-out is moved in contact with said label toward its secured end,

2( A device adapted to display while in the flat continuously selected portions of a whole label so as to permit viewing of the label as it would appear applied to a cylindrical container, comprising means for supporting a-label in a substantially at position, a flexible opaque member overlaying said means and said label, said member having one of its ends near and parallel to an endvof said label secured to said supporting means and having its other end unsecured, said member also having a cut-out near its unsecured end, said cut-.out being of a size about equal to the height and diameter of the container for which said label is intended and having a representation in perspective of the top and bottom of a container bordering said cut-out, whereby in viewing said label through said cut-out, said flexible member may be buckled as said cut-out is moved in contact with said label toward its secured end.

FRANCIS RALPH RAMBO. MICHAEL ANGELO.

REFERENCES CITED The following references are of record in the file of this patent:

UNITED STATES PATENTS Australia Aug. 12, 1926 

